Swiggy Introduces ‘No Added Sugar’ Category to Make Healthier Choices Effortless this festive season
- Consumers can now explore a curated range of food and beverages that are Naturally Sweetened and Not Sweetened
- Users can choose from more than 1.5 lakh food items and over 50,000 restaurants
- Launched across 10 cities including Bengaluru, Delhi NCR, Kolkata, Chennai, Hyderabad, Mumbai, and Pune in the first phase
Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s leading on-demand convenience platform, today reiterated its focus on healthy food with the launch of its new ‘No Added Sugar’ category, designed to make mindful and healthy eating simpler and more accessible for consumers. They can choose from more than 1.5 lakh food items and over 50,000 restaurants. The No Sugar Category is live across 10 cities including Bengaluru, Delhi NCR, Kolkata, Chennai, Hyderabad, Mumbai, and Pune. Swiggy will be expanding this to more cities in the coming weeks. This launch follows the launch of the High Protein category announced in July this year.
The No Added Sugar category features two key sub-categories i.e., Naturally Sweetened and Not Sweetened -offering a variety of popular items such as no added sugar ice creams, cakes, pastries, Indian sweets, tea, coffee and more. Each food and beverage item listed in this category is curated to help consumers enjoy their favourite flavours while avoiding added sugar. The Naturally Sweetened sub-category features items prepared with ingredients like dates, whole fruits, and purees, and include items such as Date & Nut Smoothie, Banana Pancakes, Apple Cinnamon Oats and Fig & Almond Energy Bars. The Not Sweetened sub-category contains sugarless options for Tea, Coffee and Juices.
The selection features over 20,000 ice creams, over 12000 juices, over 10000 Hot Beverages i.e. Tea and Coffee and over 7,000 cakes across the 10 cities. Free sugars such as sucrose, jaggery, honey, and other highly processed sweeteners have been excluded to ensure the category aligns with contemporary health and nutrition standards.
Commenting on the launch, Mr. Deepak Maloo, Vice President – Food Strategy, Customer Experience & New Initiatives, Swiggy said, “The festive season is here and we know that celebrations are incomplete without gorging on your favorite sweets with the inevitable guilt of added sugar. We believe mindful eating shouldn’t mean missing out. That’s why we launched the ‘No Added Sugar’ category, packed with delicious food and beverage items made only with natural or approved low-calorie sweeteners. This is just the start. We are committed to constantly adding new dishes, expanding to more cities and improving the product basis customer feedback. Looking ahead, we also intend to enhance transparency by clearly outlining the source of the sweetener—be it dates, monk fruit, or others—ensuring you always make the most informed choice.”
With this launch, Swiggy continues to evolve its platform to meet the needs of India’s increasingly health-conscious consumers, thereby making everyday food choices more transparent, inclusive, and easy to access.
About Swiggy
Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience, enabled by 5.4 lakh delivery partners. With an extensive footprint in food delivery, Swiggy collaborates with over 2.5 lakh restaurants across ~718 cities. Instamart, its quick commerce platform operating in 124 cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Scenes into its app, as well as creating standalone offerings like Snacc and Pyng for opening up new market segments. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce and dining out, Swiggy aims to provide a superior experience to its users.
For more details, please visit our website: www.swiggy.com/corporate/
